Mastering the Art of Networking at AIPPI

The highly anticipated AIPPI World Congress is just around the corner, set to take place in Hangzhou from October 19 to 22, 2024. This annual event brings together intellectual property professionals from all over the world to engage in discussions on the hottest topics in the field. Typically drawing around 2000 members along with their accompanying guests, the AIPPI Congress is a prime opportunity for networking and business growth.

Here are 4 tips to network effectively at the AIPPI World Congress. 

‍

1. Strategic Networking

Utilize data-driven insights to set up your meetings. Data can help you identify firms or companies with Many cases in your jurisdiction, making them high-potential meeting prospects. If networking is your priority, you want to meet the clients with the most cases in your jurisdiction. If you're looking for relevant data, the free Client Rankings tool is an excellent starting point. It can help you compile a list of the top 20 law firms with the most Madrid refusal cases in your practice jurisdiction, all of which represent promising potential clients.

‍

2. Building Friendships

Building strong personal connections can significantly impact your business relationships. People prefer working with individuals they like and trust, and friendships often lead to valuable client relationships. Moreover, it's more challenging to sever ties with a friend than with someone you have no personal connection to. Embrace the AIPPI World Congress as an opportunity to meet old friends and make new ones while advancing your business objectives. 

‍

3. Embrace Receptions and Parties 

After you've initiated a few AIPPI client meetings, anticipate receiving invitations to various receptions. These gatherings offer excellent opportunities for networking and building relationships within the industry. For first-time attendees, it might be worth noting that it can take one or two conferences to get on the list of law firms and companies that hold receptions or parties. So the first time you attend, you might not be aware of all the receptions, even if they’re free for all AIPPI attendees to attend. A good tip in this scenario is to ask people with whom you have meetings which parties they’re going to and ask if they’re invitation-only or open to all.

People are more relaxed at a party than in a meeting, so this is a good opportunity to develop the all-important personal connections. If you have a full schedule and run out of meeting slots, arranging to meet a contact (especially if you know them already) at a reception is a good idea. It's especially useful if you're introverted and don't feel comfortable walking into a party alone.

‍

4. Connecting over Meals

Enhance your networking efforts by inviting multiple people to join you for lunch or dinner. This approach ensures engaging conversations and minimizes any awkward moments, as there's likely to be at least one extrovert in the group. Consistently schedule lunch and dinner appointments throughout the event to maximize your business opportunities.

Another strategy is to invite 2 or 3 people for lunch or dinner and ask each of them to invite a guest or two. That way, you get to expand your network, and you get to immediately make a great first impression by inviting them to a meal.

‍

Conclusion

WeCrest is committed to helping you fill your schedule with many AIPPI Meetings. We've developed a free tool specialized for AIPPI World Congress attendees. With this tool you can generate a list of the top 20 law firms with the most Madrid trademark cases in your practice jurisdiction—potential high-value clients at your fingertips.

In conclusion, by following these strategies and leveraging WeCrest's tools and resources, you can make the most of your investment at the AIPPI World Congress. Transform your attendance into a productive and enjoyable experience, building lasting connections and expanding your business.

If you want to learn more about using WeCrest to develop your trademark practice, you can schedule a complimentary video call with us at wecrest.com/contact.

‍